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Using the imagination when communicating

The unique deliverables that result from applying creativity to the way we communicate science have the potential to engage new audiences, including those who may not otherwise be interested in science(Dowell 2014; Sayer et al. 2014).

o  Consider establishing connections with colleagues and creative industry experts from the departments of communication, art, or journalism. 

o  Taking part inactivities at events at well-known venues for science communication helps to unleash your creative side and improve your work

Real Science is the cornerstone of excellent science communication

o  Remember that it's your unique, scientific perspective that makes people interested in what you have to say.

o  Both a compelling story and sound science are necessary.

o  Avoid oversimplifying or leaving out important scientific information

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