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Fundamentals of science communication

We need to ask ourself these inquiries, according to Laura Lindenfeld, the director of the Alan Alda Center for Communicating Science- "To whom am I speaking here? Why ought they to be interested in what I do ?

o  To effectively communicate, you must first grab your audience's attention and establish a rapport with them.

o  Empathy is a crucial component of effective science communication, in addition to data and facts.

o  Depending on your goals, relatively simple tools can be used to measure success, such as the number of papers downloaded, built-in analytics of social media platforms, etc.

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Since science communication is also a multi directional process between communicators and audiences, communication consultants can assist you in conducting audience surveys and assessing the success of your science communication efforts.